Dealer Pricing
ProDigital AV Dealer Announcement: A New Chapter for Dealer Pricing
At ProDigital AV, we value our partnership with you and remain committed to helping your business thrive with the highest quality Pro A/V solutions and personalized service. Over the years, we’ve worked tirelessly to keep ProDigital a trusted resource for your needs while navigating the increasing costs and challenges of running a business.
To ensure we can continue providing exceptional service and products for the long term, we’ve taken a strategic look at how we operate. This has led to the creation of our new tiered dealer pricing program, designed to sustain margin viability and ensure we remain a strong and reliable partner for years to come.
How It Works
Our program rewards your loyalty and purchase volume with deeper discounts as your annual net purchases grow. Based on your purchase history over the last 12 months, you’ll qualify for one of three tiers:
- Bronze: $0–$49,999 – Base-level discounts from 10% to 30%
- Silver: $50,000–$99,999 – Enhanced discounts from 15% to 35%
- Gold: $100,000–$199,999 – Premium discounts from 20% to 40%
Discounts are further tailored by margin-based product categories, ensuring competitive pricing across all lines. Clearance items will continue to offer deep discounts of 50% or more.
Why This Change?
We believe this pricing structure is the best path for both our dealers and our company. By aligning discounts with purchasing tiers and product categories, we aim to preserve the value you rely on while securing the financial health of ProDigital AV. Our mission has always been to grow together, and this program reflects our belief that long-term success is a shared goal.
What’s Next?
Your tier will automatically adjust each January, based on your previous year's purchase history, so there’s no extra work for you. For questions or further details, please contact your ProDigital AV sales representative.
Together, we can build a stronger, more sustainable future for all.